By: Bill Frederick, Director of Sales at iJetColor by Printware
Election season brings new opportunities for printers. But this year, as health concerns about the pandemic continue, printers have the chance to play an even bigger role in the election process. Are you prepared to meet the demand?
State of Affairs
With a sweeping pandemic encouraging people to “social distance” for safety, many voters have concerns about going to the polls to vote.
Sen. Amy Klobuchar (D-Minn.) said, “People shouldn’t have to choose between voting and their health.” There has been significant debate over whether vote-by-mail is constitutional or will open up our election system to voter fraud. Regardless, absentee voting or vote-by-mail numbers are likely to significantly increase.
This increase could mean big business for printers. States will need to scramble to figure out how to fulfill the demand for more vote-by-mail ballots and envelopes by November.
In addition, with rallies and fundraising events out of the question, this year could see political campaigns – from the presidential race all the way down to your local city council members – rely more heavily on direct mail campaigns and printed materials.
With a nation set on social distancing and stuck at home, direct mail can have a strong impact on a uniquely captive audience and may be relied upon more than ever.
Capturing Election-year Opportunities
Standard election-related jobs for most printers are political fundraising letters or issue-based flyers. Higher volumes of these short-run print jobs, often requiring unique designs (using full color and full bleeds) with eye-catching variable data CTAs and personalization, may be coming your way.
What are your current print solutions? Your standard process may no longer serve you or your customers well if you can’t say “yes” to their design requests, budgetary constraints, or tight turnaround times.
Also, as vote-by-mail expands, consider the additional demand for ballot printing. The whole project can include mailing envelope, return envelope, short-run ballot sheets, and instruction inserts. While ballot designs will vary among states, or even counties, printers will need to be capable of delivering 2-4 color envelopes of multiple sizes with variable data, often in short runs and on demand.
This type of job can be a very tedious and costly (if not impossible) for print shops relying on large offset presses, toner devices, or outsourcing.
The Inkjet Solution
Inkjet printers enable you to capture the election-year print opportunity. They make-up for the shortcomings of traditional offset, old toner, and costly outsourcing solutions. Inkjet is capable of variable data, full color, full bleeds, fast turnaround, and unique envelope shapes, while providing the lowest cost-per-piece for these capabilities.
Specifically, Memjet’s VersaPass® inkjet technology utilizes aqueous, dye-based inks and single-pass print technology that delivers an impressive combination of speed and market-leading image quality at 1600 dpi. Additionally, the efficient silicon structure of the printheads enables a very cost-effective solution.
When VersaPass is incorporated into production machinery like the iJetColor Pro light-industrial inkjet envelope press, it can deliver over 7,120 envelopes per hour at print costs as low as $0.003/piece.
The iJetColor Pro Powered by Memjet is a perfect example of how inkjet print technology can deliver thousands of direct mail pieces and election ballots for fast and easy on-demand printing with the option to print full color, full bleed, variable data imaging.
Explore iJetColor printers Powered by Memjet for your envelope print solution.