Fast Talk: The Memjet Blog

The Digital Corrugated Printing Opportunity

Anyone wondering about the prospects for digital printing on corrugated only has to look at what’s happening at the FESPA Global Print Expo.  For the first time ever, this renowned event will include the Digital Corrugated Experience.  

This experiential area will educate manufacturers, converters and box-makers on the value of integrating digital technology into their production mix. So far, over 500 attendees have registered to learn how to capture the corrugated opportunity.

Clearly, now is the time to adopt digital print for corrugated packaging.

 

What’s Behind this Growth?

Consumers today crave for some excitement from the packages they receive.  Plain brown boxes with a block of black text are being replaced by colorful, customized packaging that creates an emotional “unboxing” experience designed to delight the recipient.

There has also been a blurring of the boundaries between display and secondary packaging, including shelf-ready packaging. Each are now part of the sales and marketing mix, and need to include messages, images, and quality needed to attract the attention of the consumer.

 

How Can Your Business Capture the Digital Corrugated Opportunity?

Solution providers are developing creative inkjet-printing applications with the capabilities needed to produce the type of customized packaging and related products that are contributing to this growth.

This new breed of inkjet packaging solutions enable businesses of all types and sizes produce their own customized packaging.

 

Xante Excelagraphix 4800

For example, the Xante Excelagraphix is a cost-effective, wide-format printing solution that produces small quantities of full-color, customized packaging with a high level of customization. The Xante Excelagraphix’s excellent color quality means that the packages will have the bright, colorful look needed to make an impact—even on brown corrugated board.

 

The Trojan T3-OPTrojanLabel T3-OP is an overprinting system that it is easy and cost-effective to integrate into any operation. The Trojan T3-OP produces high-quality, four-color printing directly onto materials with ink-receptive surfaces like corrugated. Providers can also customize a wider range of packaging, including cardboard, postcards, envelopes, bags, wooden planks, or folded boxes ready for shipment.

 

In Portugal, a solution provider called New Solution has developed a versatile application that goes beyond just personalized packaging.  The NS Multi LG, is effectively a corrugated and wide-format printer and laminator all in one. It was specifically created to print directly on paper-based board products such as carton and corrugated board, from packaging to display.

 

 

See Us at FESPA

This is the first year of the Digital Corrugated Experience, which will take place at FESPA Global Print Expo next week.

The creation of this event and the projected attendance – at last count over 500 attendees had registered – reflects how digital printing has been steadily gaining ground in the corrugated industry.

Memjet will be participating in the Digital Corrugated Experience with our OEM partner Xante. You can find us in stand number 5.2-C20. Come by to learn how you can capture the digital corrugated opportunity and watch an exclusive sneak peek now.

Kevin Shimamoto

Author: Kevin Shimamoto

Kevin is a strategic thinking, sales and marketing executive with over 20 years experience in the print industry managing P&L, sales, marketing, forecasting, business and strategic planning functions. He brings a strong focus on product development, marketing communications, strategic planning process, business development, market segmentation analysis, integrated marketing programs, corporate strategic initiatives and team development.

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