High-speed, single-pass inkjet technology is disrupting the old business models of print. Today, printers large and small can now offer applications they may have never considered before due to costs and the low print runs that many of these applications require.
At Memjet, we see most inkjet growth occurring in applications that were once considered the bedrock of offset or toner printing, including promotional pieces such as brochures and direct mail; transactional documents like bills and statements; and publishing applications such as books, manuals, and periodicals.
Print service providers have been looking for ways to add value to their customers’ communications. But marketing materials have become difficult to produce because of the low volumes and increased demand for regionalization and personalization.
Today, using inkjet-powered solutions, printers can easily produce personalized direct mail and other types of communications without having to make a big investment in technology or expertise. Moreover, using inkjet to produce personalized communication reduces the waste and demand for storage that come with longer, generic print runs.
Inkjet solutions produce transaction documents that can then be combined with direct marketing content. Bringing these two forms of communications together means more business for the printer. It also gives printers a better way to service their customers by advancing their sales message while saving money on postage.
Manuals, Courseware, and Books
Inkjet also provides a solid solution for printers who are servicing clients—or want to service clients—who require longer types of communications such as manuals, courseware, and books.
Success for today, and the future
For years, print service providers have been struggling to keep pace in a shifting market. That is why inkjet is the right technology for the right time. It is the critical resource printers need to support growth and opportunity. Using inkjet means there are no limits to what a printer can accomplish.
See it Live at drupa 2016
Convinced that Memjet’s inkjet solutions can offer a new way of doing business?
You can see demonstrations of these solutions and learn more about the “Zone of Disruption” at the Memjet stand during drupa. Visit rockyourprint.com to learn more.