EFI and Memjet: Creating Opportunities in Today’s Commercial Print Market The recent announcement of a partnership between EFI and Memjet got a lot of attention last week—and for good reason. Combining EFI’s Fiery® digital front ends (DFEs) with the growing…
Finding Success in the Changing Packaging Market
With packaging playing such a large role in consumers’ buying decisions, brands must make unboxing a positive and memorable first experience. Research from Dotcom Distribution found that over 51% of consumers say they are likely to repeat purchases if their…
Addressing Growing Environmental Concerns with Sustainable Packaging
With various key environmental issues at the forefront of global conversations, brands need to actively consider how they incorporate sustainable packaging into their business models. While this may seem daunting, adopting sustainable packaging solutions provides an opportunity for companies to…
European Digital Press Association Recognizes DuraLink as Best Print Engine and Printhead
The European Digital Press Association recognized Memjet’s DuraLink technology at an awards ceremony last week during FESPA Global Print Expo (read the full press release announcement here). I was in attendance at the award ceremony, and it gave me great…
A Modular Approach Keeps Pace with An Industry on the Move
Think about it – commercial printers can now produce their own packaging. A flexo label provider can start offering digital labels. The print industry is quickly evolving. This evolution can be seen in the growth of the print industry over…
The Mail Moment: Creating Envelopes That Get Opened
You’re almost home after a long day. Besides dealing with your normal work and life challenges, you’ve seen hundreds of promotional emails, popups, texts, and other digital messages as you jump from one device to another. You probably ignored most…
Stuffed, Sealed and Delivered – How Direct Mail Cuts Through the Clutter of Online Communications
Every day, your customers are exposed to hundreds of ads across digital and print mediums, many of which didn’t even exist until just a few years ago. Think about it. Besides websites, email and texting, consumers today face promotions while…
Label Production for a Changing Consumer Market
Across the globe, today’s consumers are reshaping the marketing paradigm for label production. These consumers expect—and often receive—a marketing experience tailored to their specific interests and needs. As a result, marketers strive to provide consumers with a consistent, relevant brand…
VP of Engineering, Tom Roetker, explains why collaboration is the secret to engineering smarter printing technology
It takes a team If you want to understand the significance each person plays in a group dynamic, try imagining a symphony without strings or a football team without a center lineman. You certainly don’t need to be a musician…