Marketers are fighting for the attention of an increasingly distracted consumer. As these consumers spend more time in their digital world, an interesting trend has emerged: the power of print. Printed direct mail has been proven to be a…
May 10, 2017
Memjet Sponsors Webinar on the Value of Inkjet in Omnichannel Marketing
To be successful today, commercial printers need to balance a combination of business objectives: expanding the range of services they offer and delivering those services efficiently. Digital inkjet is ensuring that more and more commercial printers can achieve these goals….
March 30, 2017
Successful Direct Mail Starts on the Outside
Want to create more visually appealing direct marketing campaigns for your clients? Work from the outside in and start with the envelope. An article in Direct Marketing News cites research that says: “69% of consumers would be more likely to…
February 8, 2017
The Growth of Inkjet Solutions for Labels and Packaging
As producers and manufacturers of packaging and label products strive to keep up with changing consumer demands, the next generation of inkjet printing technology is reshaping how and where packaging is produced. As WestPack , the first big packaging event of…
February 20, 2017
Opening New Markets in Packaging
The Memjet team recently got the chance to meet with George Moretti. He’s the dynamic partner of Innovative Integrated Solutions (IIS), a packaging and fulfillment company located in upstate New York. IIS recently purchased the Memjet-powered Xante Excelagraphix 4800 to…
February 27, 2017
Is Your Business Ready for Packaging and Labeling?
This week, the PACK EXPO East tradeshow kicks off in Philadelphia. PACK EXPO East is a relatively new event in the packaging and labeling industry. In 2015, the Association for Packaging and Processing Technologies (PMMI) organized the first PACK EXPO…
November 3, 2016
Enhancing Labeling and Packaging for Small Food and Beverage Manufacturers
Demand for local and specialty products continues to grow, and Memjet single-pass inkjet solutions are helping manufacturers of these products keep pace with that growth by powering a range of packaging and labeling solutions. These next-generation printing solutions let small…
November 8, 2016
Kanani Foods Produces Its Own Quality Labels
In our last post, we discussed how small food and beverage manufacturers are improving their operations by taking control of their label production. In this post, we’re talking about how one manufacturer, Kanani Foods, was able to realize a 94 percent…
January 25, 2017
Memjet-Powered Solutions Create New Opportunities for Packaging Suppliers and Manufacturers
In the competitive e-commerce marketplace, manufacturers and retailers are increasingly looking for ways to improve their customers’ experiences. Today, these businesses have found a powerful customer-relations tool in an unlikely place: the package that holds and ships the product. To…