Enhancing Labeling and Packaging for Small Food and Beverage Manufacturers

November 3, 2016

Demand for local and specialty products continues to grow, and Memjet single-pass inkjet solutions are helping manufacturers of these products keep pace with that growth by powering a range of packaging and labeling solutions.

These next-generation printing solutions let small manufacturers integrate labeling and packing directly into their production process, creating a quality look and feel for the product while reducing waste, improving efficiency, and saving money. Food and beverage manufacturers can learn more about these solutions at an upcoming webinar and at the PACK EXPO trade show.

The Growing Demand for Specialty Foods

Consumers today are looking for locally produced products prepared with fewer ingredients. The Specialty Food Association’s “State of the Specialty Food Industry” report noted that total sales of specialty foods in the United States grew by over 21 percent between 2012 and 2014, with more growth expected in the future.

To keep pace with the demand for these products, these manufacturers are looking for resources that can accommodate the small economies of scale and fast pace of production that are the foundations of these businesses. This type of responsiveness is vital in the area of label and package production.

Kim Beswick, general manager of Memjet’s Desktop Division, says, “Label and package production represents a particular challenge for these small manufacturers. Although these products are produced in small volumes, the packages and labels used for these products still create the same complexities that larger manufacturers encounter. Colors, logos, product details, and customer promotions all must be represented flawlessly and professionally.”

She goes on to say, “To succeed in this new paradigm, manufacturers must adopt processes that enable them to produce the high-quality labels and packaging their products require, easily and cost-effectively.”

The New Printing Technology

 To meet this demand, small food and beverage manufacturers traditionally turn to a local label converter or printer to produce their labels and packages. However, these third-party suppliers require long lead times and high order minimums that can cause delays in production and expensive waste when packages or labels must be changed.

Memjet-powered inkjet solutions are now giving manufacturers the control they need to produce full-color, high-quality labels and personalized packaging quickly, efficiently, and affordably.

The advanced technology from Memjet-powered solutions can be integrated easily into the manufacturing process. With a Memjet-powered solution, food and small consumer goods manufacturers can produce personalized color labels and packaging in-house whenever they choose. Whether the batch size is one or 1,000, these Memjet single-pass inkjet printing solutions can print quality labels and packaging on demand at any quantity with any custom design.

These labels match the quality of labels produced by outside suppliers at a lower cost and with less waste.

Moreover, these printing solutions can turn the package or label into a personalized communications channel, giving the manufacturers an easy way to include targeted messages, images, colors, decorations, and fonts, whatever will resonate with specific customers. This type of personalized packaging helps create a greater connection with the recipient, a critical benefit in an e-commerce relationship.

 No other technology can produce these results at the total cost of ownership that Memjet inkjet solutions enable.

Learn More

If you are a food manufacturer who wants to learn more about these next-generation printing solutions, join us for an upcoming webinar, where a food manufacturer will discuss how taking control of label production has helped enable the company to realize a cost savings of 94 percent. The webinar is being held Thursday, November 10, 2016 from 2:00–3:00 p.m. (EST).  Visit this registration page to register, or e-mail Memjet at info@memjet.com.

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