From Mail House to Omnichannel Communications – One Provider’s Journey

May 21, 2017

As businesses demand more from their marketing investment, many are turning to omnichannel communications. These marketers find that integrating a variety of marketing communication tactics into a cohesive campaign means they can generate a better return on their marketing investment.

But for many companies, the process of becoming an “omnichannel provider” may sound daunting. To help guide the way, we have a story of how Flex made the leap from mail house provider to an omnichannel powerhouse.

Based in Birmingham, Alabama, Flex has been in business for over 35 years. During that time, the company has evolved from offering mail house capabilities to providing a full range of marketing and communications services, including the design and production of direct mail, corporate identity programs, and a wide variety of marketing collateral.

Lisa Thompson, president of Flex, says that what has helped them to make this transition has been actively listening to what their customers need and adopting the right equipment and technology to solve those challenges.

Lisa says, “Our roots are in mailing, but our focus today is all about providing clients with services that effectively communicate their message and support a positive return on their marketing investment. To make that leap, we needed a solution that could help us keep pace with this effort. The Super Web WEBJet 200D commercial press is that solution. This machine gives us a way to print high-quality, full-color marketing materials at exceptional speeds and an affordable cost.”

The Super Web 200D press is a next-generation Memjet-powered commercial press. It is designed to provide organizations like Flex with a full range of capabilities to handle the challenges and opportunities associated with being a successful marketing service provider.

Using the features of the WEBJet 200D means that, even for short runs, Flex never has to choose between quality and cost efficiency. The WEBJet 200D produces the high level of color quality that Flex needs to translate its vibrant designs into print. Moreover, the company can leverage the variable data capabilities of the press to add more personalization to its customers’ communications.

“Using the WEBJet 200D, it now takes us a quarter of the time to print jobs that offer incredible, vibrant color at 1600 x 1375 dpi. The speed and quality of this machine enabled us to transition from pre-printed shells to white paper in full color, all while enjoying an incredible cost saving,” concludes Lisa.

Hear More From Flex

Are you thinking of adding omnichannel communications to your list of services? You’ll want to attend this upcoming webinar where Alan Thompson of Flex will discuss his company’s journey.

Attendees will come away with a new understanding of:

-How to integrate production inkjet with an omnichannel marketing strategy

-How to benchmark inkjet printing against toner and offset printing

-How to sell the value of inkjet through substrate selection

-How to capture more business opportunities by transitioning the conversation from offset to the value and quality of inkjet

-How to streamline your workflow with an efficient operational process to print full-color images, increase profits, and market your business differently

The webinar will be held soon:

Date: Tuesday, May 23, 2017

Time: 2:00 p.m., EST; 11:00 a.m., PST

Duration and Cost: Sixty minutes, with no cost to attend

Register Today!

You can click here to register for this webinar. And click here to read more about the interesting journey of Flex.

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