How Jason Thelander, Memjet VP of Design, Reduces Development Costs Without Compromising Quality

October 26, 2018

Jason Thelander, Chief Technology Officer and member of the Memjet executive team

Choosing a path to profitability

It’s the one thing every business has in common—the bottom line. If the technology you develop  isn’t generating positive growth on your books, it’s not working. And while profitability may be the common denominator in commerce, the direction companies take to increase profit are often disparate.

At Memjet, we pride ourselves on developing innovative technology that reduces costs and increases profits instead of cutting quality or features.

Engineering an affordable, modular solution

The process of managing the printhead to get optimal performance is quite complex, and it can eat up a lot of time and costs during the design phase. At Memjet, we take all of those complexities away by encompassing our technology in a modular system that is easy for the OEM to integrate into their end solution. Our partners simply need to integrate our technology over the print surface, provide us with a print speed input, and we take care of everything else. This streamlined solution can reduce development time by three to six months.

We focus on being print engine experts and empower our OEM partners to be the printer solutions experts. This approach—and the resulting plug-and-play modular solution—opens up more opportunities for the OEM.

What is going to drive printing in the future is the ability to react very quickly to market changes. Having a modular technology that allows you to develop your product offering much faster enables you to get into the market earlier, capture more of the market, and also have a shorter payback period for your product development investment. This can then be passed on to your customer by having lower cost equipment available earlier, which enhances everyone’s profitability.

If you’re looking to bring more profitability to your bottom line (and who isn’t), it’s time to embrace innovation

As engineers, we’re constantly working with our OEM partners to develop new technology to solve their printing challenges. But these challenges are about more than the technology itself. It’s about the outcome. The market potential. We can’t lose sight of that in this industry, or any industry. 

If you want to drive profitability in print, you need solutions that are fast and easy to implement. Period. If you compromise quality to save costs, you’ve already lost. The near and distant future of printing will require companies to be more dynamic and respond to market changes more rapidly in order to take advantage of new or growing markets.

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