Successful Direct Mail Starts on the Outside

March 30, 2017

Want to create more visually appealing direct marketing campaigns for your clients? Work from the outside in and start with the envelope.

An article in Direct Marketing News cites research that says: “69% of consumers would be more likely to open a mail piece with color text and graphics compared to a plain white envelope without messaging.”

Today’s digital inkjet technology is powering a range of affordable, easy-to-use printers that produce envelopes that improve engagement and enhance response rates. Inkjet creates colorful envelopes, including full
-color bleeds – even on windowed envelopes, and other design elements.

As more marketers use variable data to create targeted, personalized direct mail campaigns, these digital solutions allow you to profitably produce the short run of customized envelopes at an affordable cost of ownership
to generate a positive ROI in a short amount of time.

Solutions for Mailings of All Types

Advances in inkjet technology, combined with the innovation of today’s solutions providers, have brought an expanded range of capabilities to envelope printers.

Here are some examples of these solutions:

Trojan3 Over-Printer

The Trojan3 overprinting system brings a new range of functionality to envelope printing. The Trojan3 can be mounted in any host system that runs at speeds of up to 18 meters per minute. Providers can add high-quality 4-color printing on all materials with an absorbing surface, including uncoated papers, cardboard, or materials that are pre-treated for aqueous inkjet printing.

Halm-JetPress D415MJ

Halm’s new inkjet press brings fast speed, impressive quality, and remarkable affordability to the envelope market. This versatile four-color press combines seamless envelope imprinting with the ability to produce long or short-run jobs with variable data.

Desktop Envelope Printers Powered by Memjet

Neopost’s MACH series of desktop printers and Printware’s iJetColor™ Press are high-performance, low total cost of ownership, color inkjet presses for printing both duplex and single-sided envelopes, blister cards, padded envelopes and materials up to ¼ inch thick.

The new Neopost MACH 6 desktop printer accommodates 10”x13” envelopes, stuffed envelopes, chipboard, corrugated cardboard and flat cartons with its integrated heavy-duty feeder. The iJetColor Press produces personalized envelopes; direct mail and postcards; stationery and invitations; and greeting cards.

What Can Memjet
Technology Do For You?

Whether you are an OEM looking to integrate Memjet technology into your printing solution, a print provider looking for the right Powered by Memjet product or a brand owner who wants to use digital inkjet printing technology in new and interesting ways, we can help.