by Leah | Jun 19, 2017 | Innovation, Events, Mailing & Addressing
Today’s average consumer is exposed to hundreds of advertisements with every web search. Over-exposure paired with decreasing attention spans – just eight seconds for the average online consumer – can make it difficult to get your message to the... 
by Leah | Jun 6, 2017 | Innovation, Commercial Print
It’s not news that digital printing is on the rise. But what is surprising is just how fast digital printing is growing. A market study conducted by Smithers Pira, entitled The Future of Digital Printing to 2024, reports that in 2013, the global... 
by Leah | May 21, 2017 | Events, Commercial Print
As businesses demand more from their marketing investment, many are turning to omnichannel communications. These marketers find that integrating a variety of marketing communication tactics into a cohesive campaign means they can generate a better return on their... 
by Leah | May 16, 2017 | Events, Partners, Mailing & Addressing
Marketers are fighting for the attention of an increasingly distracted consumer. As these consumers spend more time in their digital world, an interesting trend has emerged: the power of print. Printed direct mail has been proven to be a communications powerhouse; not... 
by Leah | May 10, 2017 | Technology, Events, Commercial Print
To be successful today, commercial printers need to balance a combination of business objectives: expanding the range of services they offer and delivering those services efficiently. Digital inkjet is ensuring that more and more commercial printers can achieve these...
