Category: Mailing & Addressing

  • February 15, 2018

    Successful Marketing Campaigns Start with Direct Mail

    Are you a marketer focused solely on digital communications? Do social media, mobile, and search comprise the majority of your marketing budget and leave little spend for direct mail? If so, you’re not alone. But recent studies are showing that your digital-only marketing strategy may not be producing the best results. InfoTrends, a division of […]

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  • November 21, 2017

    Thankful

    by Len Lauer, Memjet CEO Thanksgiving week is underway and I want to congratulate our Memjet team on a successful year. Thanks to the hard work and dedication across a variety of teams, Memjet released its second-generation print platform called DuraLink. With its long-life printheads, pigment ink, and flexible modules, we believe DuraLink will make […]

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  • November 14, 2017

    Printed Direct Mail Makes A Comeback

    In this post, we continue our end of year review of the biggest trends of 2017. Memjet’s vice president of business development Maureen Brock tells us how direct mail is returning to the marketing mix – and the opportunities this trend is creating for print and mail providers of all sizes. Marketing communications have undergone […]

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  • June 29, 2017

    Taking a Closer Look: How to Test, Track, and Tailor your Direct Mail Campaigns.

    In our latest webinar “Going Beyond the #10 Envelope: How to Design Direct Mail to Maximize Revenue,” we partnered with Modern Postcard to highlight the continued relevance of direct mail marketing in the digital age and discuss essential strategies and design elements to utilize in direct mail campaigns. From choosing which stylistic features to include- full-bleed, unique-shapes, […]

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  • June 19, 2017

    Rediscovering the Value of Direct Mail Marketing in the Digital Age

    Today’s average consumer is exposed to hundreds of advertisements with every web search. Over-exposure paired with decreasing attention spans-  just eight seconds for the average online consumer-  can be difficult to get your message to the forefront of their mind. So how does a business break through the clutter and extend those eight seconds? The […]

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  • May 16, 2017

    Memjet-Powered Mailing Solutions on Display at the National Postal Forum

      Marketers are fighting for the attention of an increasingly distracted consumer. As these consumers spend more time in their digital world, an interesting trend has emerged: the power of print. Printed direct mail has been proven to be a communications powerhouse; not only can it capture the consumer’s attention, it can also motivate them […]

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  • March 30, 2017

    Successful Direct Mail Starts on the Outside

    Want to create more visually appealing direct marketing campaigns for your clients? Work from the outside in and start with the envelope. An article in Direct Marketing News cites research that says: “69% of consumers would be more likely to open a mail piece with color text and graphics compared to a plain white envelope […]

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  • July 29, 2016

    New Applications, New Business

    In our last post, we took a look at the advances in inkjet technology. In this post, we’ll look at how these advances are disrupting the old business models of print, enabling printers large and small to offer applications they may have never considered before. Marketing Communications Print service providers have been looking for ways to […]

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  • June 4, 2016

    New Applications, New Business

    High-speed, single-pass inkjet technology is disrupting the old business models of print. Today, printers large and small can now offer applications they may have never considered before due to costs and the low print runs that many of these applications require. At Memjet, we see most inkjet growth occurring in applications that were once considered the […]

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  • May 30, 2016

    Memjet in the “Zone of Disruption”

    It is estimated that over the next decade, inkjet production printing technology and solutions will be a highly disruptive force in the graphic arts industry. Market research firm InfoTrends predicts that production color inkjet accounted for 42 percent of the total production digital color volume in 2014, and that by 2019 this value will rise […]

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