Category: Packaging

  • September 19, 2018

    How Spinnaker Coating is Ahead of Today’s On-Demand Labels Market

    As the need for short-run, customized, on-demand labels increases, label providers are acquiring inkjet solutions to keep pace in today’s label market. Label providers find inkjet technology allows them to react quickly and offers greater flexibility for just-in-time production readiness to satisfy customers’ demands. But maintaining this state of readiness can be complicated when it […]

    Read More
  • June 6, 2018

    Coffee Never Looked So Hot – The Power of Flexible Packaging

    Anyone who has waited in line at Starbucks knows that coffee has become a very personal decision. Care for a grande, half-caf, skinny, low-foam latte? Italian coffee retailer 101CAFFÉ knows a thing or two about coffee’s trend toward personalization. From its headquarters in Milan, Italy, 101CAFFÉ distributes high-quality coffee from over 800 Italian coffee roasters […]

    Read More
  • June 4, 2018

    Marketing Execs: Understand the Differences Between Millennials & Gen Zers

    As a marketing executive, you’ve experienced the different ways Gen Zers consume media and receive marketing messages. As a graduate student in the Northwestern Integrated Marketing Communications Masters program with a special interest in Gen Z, I found two insightful articles you’ll find interesting. Move over Millennials – here comes Gen Z In her article, […]

    Read More
  • May 31, 2018

    Empowering Customization at Each Stage of the Packaging Journey

    Digital printing is now attracting attention from many different packaging sectors. As the package has become part of the marketing mix, product marketers, packaging developers, and brand managers are all expressing a growing interest in digital print along their packaging journey. Their enthusiasm is justified: digital printing enables these users to capture opportunities and meet […]

    Read More
  • May 24, 2018

    The Versatility of Flexible Packaging is Fueling its Popularity

    Flexible packaging maximizes the practical functionality of the packaging while using the minimum amount of materials needed to create it. No matter what size package you need – or what you are putting in it – flexible packaging can be produced to suit your product and your brand. The demand for flexible packaging shows no […]

    Read More
  • May 22, 2018

    notlikeyou Success Story

        Watch now as Thorsten Göttsche, leader of business development and procurement for notlikeyou, a German shoe company that hand paints custom artwork on Chuck Taylors and Timberlands, tells the story of how he used the Xante Excelagraphix printer to create an unboxing experience that’s as customized as the product it holds. For more information on the Xante Excelagraphix, […]

    Read More
  • May 14, 2018

    The Digital Corrugated Printing Opportunity

    Anyone wondering about the prospects for digital printing on corrugated only has to look at what’s happening at the FESPA Global Print Expo.  For the first time ever, this renowned event will include the Digital Corrugated Experience.   This experiential area will educate manufacturers, converters and box-makers on the value of integrating digital technology into […]

    Read More
  • May 10, 2018

    You’re Not Like Everyone Else – Why Should Your Packaging Be?

    Memjet OEM partner Xante will be showcasing a customer story that is this, well, not like any other, at FESPA this year. It’s the story of a German shoe company called notlikeyou that is hand painting custom artwork on Chuck Taylors and Timberlands and then prints the same image on the shoe box to create a unique, customized […]

    Read More
  • March 2, 2018

    The power of product packaging – going beyond the plain brown box

    Product packaging influences at least one third of buying decisions – it’s the first impression potential buyers make during an in-store purchase. More importantly, product packaging weighs heavily in online purchasing habits, with consumers young and old sharing their unboxing experiences through social media for friends and brands to see. So what does this mean for companies whose bread and […]

    Read More
  • February 21, 2018

    Adaptability – inkjet printing holds the key to success in 2018

    The promise of inkjet technology is that it enables printers to improve customer loyalty and enter new markets. But in this global print culture of rapid innovation, the next trend driven by inkjet printing is already here: adaptability. Inkjet print solutions allow printers to test new tools and materials to generate end pieces that can […]

    Read More