Category: Packaging

  • September 11, 2019

    DuraFlex: Serving the Print Markets of Today—and the Future

    By Kim Beswick General manager, Memjet’s benchtop and mini-press division   Today, a company’s growth depends on the level of innovation it brings to managing print. Successful printers, for example, must find new opportunities outside their primary offerings. For brands and manufacturers, innovation comes from deciding how and when to make printing part of their […]

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  • July 10, 2019

    Finding Success in the Changing Packaging Market

    With packaging playing such a large role in consumers’ buying decisions, brands must make unboxing a positive and memorable first experience. Research from Dotcom Distribution found that over 51% of consumers say they are likely to repeat purchases if their order came with personalized primary or secondary packaging or freebies. As packaging is the first […]

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  • June 18, 2019

    Addressing Growing Environmental Concerns with Sustainable Packaging

    With various key environmental issues at the forefront of global conversations, brands need to actively consider how they incorporate sustainable packaging into their business models. While this may seem daunting, adopting sustainable packaging solutions provides an opportunity for companies to set themselves apart in a competitive marketplace and store shelf. The FPA Sustainability Outreach and […]

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  • March 13, 2019

    A Modular Approach Keeps Pace with An Industry on the Move

    Think about it – commercial printers can now produce their own packaging. A flexo label provider can start offering digital labels. The print industry is quickly evolving. This evolution can be seen in the growth of the print industry over the past three years. SGIA reports the industry has not grown because printers are producing […]

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  • September 19, 2018

    How Spinnaker Coating is Ahead of Today’s On-Demand Labels Market

    As the need for short-run, customized, on-demand labels increases, label providers are acquiring inkjet solutions to keep pace in today’s label market. Label providers find inkjet technology allows them to react quickly and offers greater flexibility for just-in-time production readiness to satisfy customers’ demands. But maintaining this state of readiness can be complicated when it […]

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  • June 6, 2018

    Coffee Never Looked So Hot – The Power of Flexible Packaging

    Anyone who has waited in line at Starbucks knows that coffee has become a very personal decision. Care for a grande, half-caf, skinny, low-foam latte? Italian coffee retailer 101CAFFÉ knows a thing or two about coffee’s trend toward personalization. From its headquarters in Milan, Italy, 101CAFFÉ distributes high-quality coffee from over 800 Italian coffee roasters […]

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  • June 4, 2018

    Marketing Execs: Understand the Differences Between Millennials & Gen Zers

    As a marketing executive, you’ve experienced the different ways Gen Zers consume media and receive marketing messages. As a graduate student in the Northwestern Integrated Marketing Communications Masters program with a special interest in Gen Z, I found two insightful articles you’ll find interesting. Move over Millennials – here comes Gen Z In her article, […]

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  • May 31, 2018

    Empowering Customization at Each Stage of the Packaging Journey

    Digital printing is now attracting attention from many different packaging sectors. As the package has become part of the marketing mix, product marketers, packaging developers, and brand managers are all expressing a growing interest in digital print along their packaging journey. Their enthusiasm is justified: digital printing enables these users to capture opportunities and meet […]

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  • May 24, 2018

    The Versatility of Flexible Packaging is Fueling its Popularity

    Flexible packaging maximizes the practical functionality of the packaging while using the minimum amount of materials needed to create it. No matter what size package you need – or what you are putting in it – flexible packaging can be produced to suit your product and your brand. The demand for flexible packaging shows no […]

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  • May 22, 2018

    notlikeyou Success Story

        Watch now as Thorsten Göttsche, leader of business development and procurement for notlikeyou, a German shoe company that hand paints custom artwork on Chuck Taylors and Timberlands, tells the story of how he used the Xante Excelagraphix printer to create an unboxing experience that’s as customized as the product it holds. For more information on the Xante Excelagraphix, […]

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